This hilarious parody of a viral Calvin Klein ad went through the roof with a billion impressions worldwide! Featured by Shots, Ad Age, Famous Campaigns, and more. So far it has won one Silver Cannes Lion, two Silver Clios (one for Original Music), a D&AD Wood Pencil in London, and five ADC nails (one Gold, two Silver, two Bronze, with one for original composition).

Within days we created a custom song that stands on its own and gives the whole campaign a beautiful meta-level about self-love and body positivity. In an article featured on LBB, we talked all about our creative process which you can read by clicking here.

What an incredible team effort: director Charley Stadler, Patrick Höchstetter & Pulloverfilms, Reza Ramezani & Deloitte, Ralf Drechsler & Hyperbowl.

The single we created for the spot, “I Love Myself More (This Body),” is out now on all platforms.