This hilarious parody of a viral Calvin Klein ad went through the roof with far more than a billion impressions worldwide! 2024 it has won pretty much all global awards: One Silver Cannes Lion, two Silver Clios (one for Original Music), Gold at Shots (best composition), a D&AD Wood Pencil in London, and five ADC nails (one Gold, two Silver, two Bronze, with one for original composition).

And what a story: Within days we created a custom song that stands on its own and gives the whole campaign a beautiful meta-level about self-love and body positivity. In an article featured on LBB, we talked all about our creative process which you can read by clicking here.

This has been an incredible team effort: director Charley Stadler, Patrick Höchstetter & Pulloverfilms, Reza Ramezani & Deloitte, Ralf Drechsler & Hyperbowl.

The single we created for the spot, “I Love Myself More (This Body),” is now on all platforms.