We were delighted to work with the agency RIESTER on these two spots titled “Food” and “Puzzle.” “Experimental vibe, still somehow catchy with simple instrumentation” was the call. We explored many directions (15+), had fun going overboard, took some risks, and, at the same time, played it safe for comparison. We narrowed it down to two playful ear-catchers that also embody these other keywords: “Embracing humanness,” “intimacy/ closeness,” “heartfelt,” and “confidence.”

Huge props to our California Music composers Ina Meredi Arakelian and Julius von Maldeghem. It’s their strong sense of IDEA meeting CRAFT that shaped something special. Yes to strategy, but the core inspiration must come from the heart, fueled by true artistry. That’s always our mission.